Can A Blog Sell Your Professional Services?
If you’re a professional service provider such as a consultant, life coach, professional speaker or publisher, it might be difficult to see how blogs can help you sell your services particularly when those in the online world tend to refer to selling products – either digital or physical. But the truth of the matter is that if you provide a professional service then YOU are your product. ... [Read more]
How To Make Viral Videos
In 2009, the big thing online was about getting your videos on YouTube or Google Video but in my view, 2010 and beyond will demand much more than creating a video or even putting it up on video sharing sites. In 2010 and beyond, if you want to be noticed, you’re going to have to make more noise! In other words, your videos are going to have to stand out and be heard as well as seen. If you... [Read more]
Take Out One Giant At A Time in 2010…
Happy New Year to my friends in Honk Kong and anywhere else in the world that have already celebrated the start of 2010. I’m sure you’ve had all of the emails suggesting you buy this, that and the other before 2010 if you want to have the best year ever but this isn’t one of those blog posts. I just want to encourage you to “take out,” meaning “kill” one giant... [Read more]
Write Better Blog Posts
One of the questions I’m frequently asked is “how do I write a blog post so it gets noticed?” The first thing to consider is that when you are writing your blog posts, you have to please both the search engine spiders as well as your human visitors, but despite what you may have heard, Google for example is much more interested in you making your articles readable to your readers. There... [Read more]
Enhance Your Text Editor: Make Writing Better Blog Posts Easier
If you’re using the standard text editor that comes with WordPress, it really might be time for you to consider an upgrade. It’s cheap, in fact free and, it will help you style your blog posts in a way that is appealing to your readers. With this text editor, you can change the color, style, and size of the font and, it will enable you to add tables to your blog posts without having... [Read more]
Working From Home in 2010?
… And, I called into a radio show for the first time ever to speak about my experience of working from home! I never listen to radio these days, but the stereo in my car isn’t working at the moment and this morning as I tuned into Radio Bristol, I heard Graham Torrington talk about the new Home Business Report that was released today and he got my attention. I live in Bristol, UK and... [Read more]
Getting The Most Out Of Commenting On Other Blogs
I admit, of all the strategies to build traffic to my blog, commenting on other blogs always came bottom for me. However, I listened to the likes of Dave Taylor, who suggests you should comment on other blogs about four times per week, and some months back decided I would make more effort to post more comments. Now, I’m going to highlight my results … Initially, the response was poor to... [Read more]
It All Begins With Content
One of the biggest problems I face as an online marketing consultant is to get people to provide content. I’m convinced that the myth of putting up a one page site to sell a product has permeated the very marrow of our bones that when it comes to blogging, we think the same thing is true. The reality of it though is that even if that was the case many, many years ago, it certainly is far from... [Read more]
Redirecting A WordPress Blog To A New Domain
If all you want to do is redirect a wordpress blog to a new domain, then it really is a simple task of creating a .htaccess file using notepad and uploading it to the root of your server. Simple though it is, I spent almost the entire day yesterday trying to find the right solution. It was clear from the articles I read that using a 301 (permanent redirect) rather than a 302 (temporary redirect)... [Read more]
Is Reciprocal Linking A Thing Of The Past?
Do the search engines give any credence to exchanging links? Well, this depends on who you listen to. Some search engine optimizers will tell you that you’re wasting your time with reciprocal linking strategies since backlinks (meaning one way links) are king. Others will tell you that reciprocal linking is a thing of the past and then there are those who suggest it’s about striking a balance. So,... [Read more]
