Can You Make More Money Marketing To Fewer People?
Some months ago, John Reese posted an interesting article on his blog, where he asked the question, ”can you make more money by marketing to fewer people?” He goes on to explain why this is the best way to market your products and services online. I won’t repeat his full post here because you can read it at his blog. The logic behind what he says will still be ignored by the majority... [Read more]
It All Begins With Content
One of the biggest problems I face as an online marketing consultant is to get people to provide content. I’m convinced that the myth of putting up a one page site to sell a product has permeated the very marrow of our bones that when it comes to blogging, we think the same thing is true. The reality of it though is that even if that was the case many, many years ago, it certainly is far from... [Read more]
Are You Worth Your Time …
In business, effective time management usually equates to the saying “time is money.” And whether you’re a consultant, other service provider or online marketers, the one thing you get no more or less of is TIME which, is the reason you have to manage it well. But do you know who your “time suckers” are? And more importantly, do you know how to manage those “suckers!”... [Read more]
Going Global With Your Local Business
In a previous blog post, I talked about using the Internet to attract clients for your local business. But, if you are a local business owner, have you ever considered globalizing your local business? The Internet is the perfect medium for doing this. It may seem strange that your local plumber or local greengrocers would want to go global but not only is this a great way to build credibility and... [Read more]
Natwest Bank Goes "BIG RED" Retail Sales
I gotta tell you, I laughed so hard when I saw this on TV a few weeks ago … Natwest Bank has gone “BIG RED” Helpful Banking Sale.. Watch the ad… You may not find it as funny as I did, but I’m just amazed that during this downturn in the economy, few businesses seem to be doing anything differently. Everywhere you go, it’s these big red posters shouting... [Read more]
Blog Marketing Works For Getting More Sales And More Clients
Blog Marketing is about getting more exposure for your business or for what you’re selling and it’s more than just about getting lots of traffic. What’s the point of traffic if you can’t convert them into sales right? In terms of blogging and blog marketing, my main focus is helping people who already have an offline business get their business online. So, the initial focus... [Read more]
Image Advertising is Dead!
It was refreshing to watch Andrew Lock’s first episode of Help My Business Sucks earlier today as he talked about the fact that Image Advertising is Dead. If you don’t know what image advertising is, it’s what Coca Cola, Ford Motor Company and other large organisations do … they take every and any opportunity to get their logo in front of you and, they attach emotion to their... [Read more]