Can A Blog Sell Your Professional Services?
If you’re a professional service provider such as a consultant, life coach, professional speaker or publisher, it might be difficult to see how blogs can help you sell your services particularly when those in the online world tend to refer to selling products – either digital or physical. But the truth of the matter is that if you provide a professional service then YOU are your product. ... [Read more]
There Is No Duplicate Content Curse … Period!
The word on the street is that if you use duplicate content on your blog, the search engines will penalize you. Some marketers have even gone as far as saying that your site will be deindexed so there is a wave of fear sweeping the Internet right now and of course there are those capitalizing on this fear! But, what’s the real scoop on Duplicate Content? What I will say is that “There is... [Read more]
Eban Pagan’s Ebook Publishing Business Model
If you sell information online as a service provider in my view, one of the best ways of packaging your information is by publishing an ebook. Why Ebook Publishing? Ebooks really help you establish credibility in your market and, because they’re digital, they can be distributed fast and, at minimal cost. They certainly have a higher perceived value than a business card and, by creating one ebook,... [Read more]
Why the Visual Appearance of Your Blog is More Important Than Ever
Ever thought of just putting up a blog without giving much thought to how professional it looked? Well, if you have, you might want to think again in the future after you checked out the new Visual Search Engine, Search Me … it might make you think twice about putting up some ugly template blog with splog content thinking that “if you build it, they will come …” The Internet... [Read more]
Is 3 Way Linking Acceptable to Google?
Back in July 2007, I had written an article on the old, now redundant blog about link building and, since that time I’ve done a lot of research but also had some negative results on my blog that has made me rethink the whole 3 way linking strategy. I suppose the question isn’s so much “Is Link Building Unethical” as much as it should be “Is It Acceptable To Google,”... [Read more]
Website Promotion is Not a Technology Issue
A few weeks ago, I had a poll on my blog asking my readers to tell me where they were getting stuck in terms of promoting their site and marketing online. Interestingly, no one concluded that the technology was the issue when it comes to website promotion or marketing online and yet when I go onto some of the Internet Marketing forums, it seems that what people think they need is more “know... [Read more]
Why I Don’t Focus on Traditional SEO
As a business owner online who wants natural organic listings in the search engines, your main objective is to please Google and play by their rules. The reason being, Google are the biggest search engine with about 60% of the market share and generally, if you rank well in Google, you’re likely to rank well in MSN, Yahoo and the other search engines. Most of the traditional search engine companies... [Read more]
What Will Smith Taught Me About Online Marketing
I recently watched a YouTube video of Will Smith being interviewed by Jonathan Ross here in the UK and apart from the fact that I find Will Smith naturally funny, there were two things that he said that really resonated with me: In the first video, he was asked by Jonathan, “what gets you angry” and to which Will Smith replied, “big fat liars” which reminded me of why so many... [Read more]