Is Reciprocal Linking A Thing Of The Past?

Do the search engines give any credence to exchanging links? Well, this depends on who you listen to.  Some search engine optimizers will tell you that you’re wasting your time with reciprocal linking strategies since backlinks (meaning one way links) are king.  Others will tell you that reciprocal linking is a thing of the past and then there are those who suggest it’s about striking a balance. So,... [Read more]

There Is No Duplicate Content Curse … Period!

The word on the street is that if you use duplicate content on your blog, the search engines will penalize you. Some marketers have even gone as far as saying that your site will be deindexed so there is a wave of fear sweeping the Internet right now and of course there are those capitalizing on this fear! But, what’s the real scoop on Duplicate Content? What I will say is that “There is... [Read more]

Getting Indexed By Google

Every time there’s a Google shakeup the speculations start as to why Google re rank or even de rank many sites – especially when it involves high profile sites or sites that are owned by large corporations. However, the intention of this blog posts isn’t to talk about the Google shakeups because whilst there is speculation as to the reasons why, no one knows for sure.  And whilst... [Read more]

Why I Don’t Focus on Traditional SEO

As a business owner online who wants natural organic listings in the search engines, your main objective is to please Google and play by their rules. The reason being, Google are the biggest search engine with about 60% of the market share and generally, if you rank well in Google, you’re likely to rank well in MSN, Yahoo and the other search engines. Most of the traditional search engine companies... [Read more]