If you sell information online as a service provider in my view, one of the best ways of packaging your information is by publishing an ebook.

Why Ebook Publishing?

Ebooks really help you establish credibility in your market and, because they’re digital, they can be distributed fast and, at minimal cost. They certainly have a higher perceived value than a business card and, by creating one ebook, you can create the foundation for a multi million dollar business as well as use it as a lead generator to attract new clients.

Even if you are sceptical of whether ebooks present a viable business model, I want you to watch this video of Eban Pagan, pen named, David DeAngelo and creator of the ebook “Double Your Dating,” explain how he went from zero dollars to millions with just one ebook.

Still sceptical?

Whilst Eban Pagan doesn’t go into detail of what he did to create a multi million dollar business from one ebook, here are some suggestions for turning a $29 ebook into a profitable business:

1. Create an online coaching program teaching people how to implement the content in the ebook
2. Take that same coaching program and deliver via a teleseminar series … same content but different audience because depending on the topic (and I highly recommend “how to” ebooks), you might sell an online course for $497 but packaging an 8 week teleseminar series using the same information may command $1500 or more
3. Take the teleseminar and package it into a home study course that you can sell for $997
4. Take snippets from the ebook and create a $7 report - again, same target audience but different type of buyer … maybe for the director personality types of this world who want you to cut to the chase and just give them enough to implement within 60 minutes or less
5. Get your ebook published as a paperback or hardcover copy. By doing this, you’re creating a different avenue for distributing the same information
6. Create workshops around the ebook.

And, I’m sure the list can go on.

Christan Carter, Catch Him and Keep Him is another online marketer who has used this model successfully. I know, it’s dating again but, this subject is in popular demand!  For some anyway.

If you still think ebook publishing isn’t for you, I’m going to show you another business model very soon that I think ALL info marketers ought to embrace.  And for me to use those words “ought to,” it’s gotta be serious since I tend to shy away from jumping on the “everyone’s doing it so you must too” bandwaggon.

Best of Success,

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