Do the search engines give any credence to exchanging links?

Well, this depends on who you listen to.  Some search engine optimizers will tell you that you’re wasting your time with reciprocal linking strategies since backlinks (meaning one way links) are king.  Others will tell you that reciprocal linking is a thing of the past and then there are those who suggest it’s about striking a balance.

So, why link to other websites in the first place?

How did I do it? Get page 1, 2 and 3 listings in Google for John Reese’s Traffic Secrets 2.0 preview videos?

***This is actually an old post – post site hacking!  But, I thought it worthy of publishing now for those struggling to get traffic to their site. ***

It wasn’t actually deliberate since I decided that every one of my readers needed to watch those preview videos whether they intend purchasing the final product or not. I’m still not sure what this product is by the way … a home study course, membership site … no idea.