If you’re a professional service provider such as a consultant, life coach, professional speaker or publisher, it might be difficult to see how blogs can help you sell your services particularly when those in the online world tend to refer to selling products – either digital or physical.

But the truth of the matter is that if you provide a professional service then YOU are your product.  Therefore, your services can be sold using your blog in much the same way as selling a product online can be sold.