One of the questions I’m frequently asked is “how do I write a blog post so it gets noticed?”
The first thing to consider is that when you are writing your blog posts, you have to please both the search engine spiders as well as your human visitors, but despite what you may have heard, Google for example is much more interested in you making your articles readable to your readers.  There are however easy ways of creating great blog posts so you please both.

The second thing to consider is that no matter how beautifully your blog posts are written – they could sound like prose from Shakespeare – if they are devoid of keywords, you’ll find it harder to get free search engine traffic.  The search engines aim to serve up the most relevant information to searchers on the internet and most people use keywords intentionally or unintentionally when searching but if there is no keywords either in your article or an anchor text link to your article with the relevant keyword, it’s going to be impossible to find you.

You do also want to add keywords to your posts without what is called keyword stuffing, making your article look and sound artificial.

For now though, let’s look at the 5 ways in which you can ensure you write better blog posts to please both the search engine spiders and your human readers:

• Try and include the keyword in your title.  This truly is important because this is the first thing the search engine spiders see when they come to view your web page – and each blog post is a separate web page to the search engine spiders.  If using the keywords in the title say using WordPress, you can use the All in One SEO plugin, which will give you the option of writing a more appealing title for your human readers and then using a manual override for the search engines.
• Use keywords in your headlines that are relevant to your topic.  It will help the search engines find your article and encourage potential readers to click on the link to your post.
• Inject some human life and personality into your blog posts.  I read some blog posts and feel as if I’m reading a dissertation or thesis.  If you write as though you are addressing one specific person, may be a friend, then your writing is likely to flow better and sound as though you really are interested in writing about the chosen topic.  And it’s okay to use “I” instead of “WE” MBA’ers!

  Someone asked me this question a few days ago … “should I write in the first or third person?”  And, my answer is always going to be first person when writing blog posts but that doesn’t mean it’s the correct answer, I just prefer both reading and writing in the first person because it brings authenticity which is hard to deliver when writing in the third person.

• Use relevant links in your blog posts and where possible, link your keywords – which could be an actual word or phrase.
• Break your blog article into sub headings and/or bulleted lists.  This really does help the reader skim if they prefer but also removes what can feel like an arduous task out of reading longer posts.

Hope you found this list useful,

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